Visa, one of the leading payment providers on the globe, announces the launch of its very own NFT program that will introduce and connect artists with non-fungible tokens. More specifically, Visa will partner with Micah Johnson, a former MLB player, currently working as a digital artist. Together, the provider and the artist will attempt to bring NFTs closer to artists.

With this project, Visa wants to introduce to the artists all of the benefits of ‘playing’ with non-fungible tokens. Some of which include an entirely new market for digital art creators. In addition to closing the wide gap between the buyer and the seller of art.

The ex MLB player, Micah Johnson, acknowledges that NFTs are a stepping stone into an entirely new way of making art.

Consequently, the deal will see Visa providing the sponsorship, while Johnson teaches the artists how to create digital assets. Specifically, how to use blockchain tools in order to come up with a unique NFT product. In addition, Visa will also provide the artists with knowledge on how to optimize both fiat and crypto payments and monetize their creations.

This is definitely the beginning of a bigger project for VISA. However, it is not the first time that the company deals with crypto. In fact, in August of 2021, Visa purchased its very first NFT. In particular, the company purchased an original CryptoPunk token, for a whopping $165.000 ethereum. Which some may even say is a very good deal, considering that some of them are worth millions of dollars.

Consequently, the biggest reason for the NFT program of Visa for artists is to increase overall public engagement with crypto. Moreover, it will enable better customer communication management, and open new ways of revenue streams. Or as the title says itself: ‘NFTs: Engaging Today’s Fans in Crypto and Commerce.’