Spain’s top football division, LaLiga, announces a new partnership with NFT marketplace giant Sorare. As a result, the NFTs platform will create and release tokens of each player in the Spanish top flight, enabling fans to trade, store or purchase the tokens.
Moreover, this deal will also include Spain’s second football division, LaLaliga Smartbank.
Furthermore, thanks to the new concept of NFT licenses, both leagues will receive additional income. Which consequently, is a result of the sale numbers of the tokens. However, considering that Sorare reported nearly 130m in card sales since January, that should not be a concern.
Both LaLiga and Sorare are quite satisfied with this latest partnership. Especially since this is the first time ever any of the top 5 football leagues in Europe to sign a major NFT contract. As a result, the President of LaLiga Javier Tebas wasn’t hiding the excitement when addressing the press:
Considering that Sorare gravitates towards big names, the list of partners of this NFT marketplace is rather impressive. Specifically, Sorare uses similar NFT licenses with giant clubs such as Paris Saint-Germain, Bayern Munich, Juventus and Liverpool.
Consequently, this deal enables Sorare to expand its database even further. As a result, Sorare now works with up to 100 of the biggest football clubs on the globe.
Nicolas Julia, co-founder and CEO of Sorare recognizes the magnitude of the latest partnership with LaLaiga. Especially since both organizations strive to be the top dogs in their business environment.
Hence, we only expect this trend to catch on in the future. And potentially see all of the major football leagues do the same.
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