PSV Eindhoven announces that the club will receive the money from their latest sponsorship deal in bitcoin. More specifically, PSV’s new partnership with Anycoin Direct will be fully paid in crypto. PSV is a professional sports club originating from Eindhoven, Netherlands, and it is consequently one of most successful in the country. Moreover, this latest deal will see PSV make history. That is since it will become the first-ever football club in Europe to receive sponsorship money via bitcoin.

This is not the first time that the club PSV is dealing with crypto. As a matter of fact, at the beginning of 2021, PSV also worked on a crypto project. In particular, the club was selling NFTs of the European Cup 1988 final victory against Benfica.

Consequently, it is safe to say that this crypto sponsorship is more than just a coincidence. And not just because of the previous experience of PSV with crypto. But because the club location is in the heart of the tech Brainport region.

For that matter, Anycoin Direct location is also in the Eindhoven vicinity. Hence, it is only logical for this exchange to become partners with the second biggest club in the Netherlands:

Consequently, we can only hope that this will inspire similar ventures in the sports industry. Especially since  PSV is already breaking the ice by opting to receive an entire sponsorship deal in bitcoin. This only serves as a testament of the flexibility and convenience that come with crypto. And indicates that you can basically merge cryptocurrencies with anything you can think of. Literally.