F1 Team Mercedes AMG-Petronas Partners With Leading Crypto-Exchange & NFT Marketplace FTX

2021-09-24 22:18:16
Mercedes AMG-Petronas Enters The World Of NFTs?

Formula 1 team Mercedes AMG-Petronas partners with one of the leading NFT marketplaces and crypto-exchanges, FTX. Moreover, this partnership will ‘span multiple race seasons’, with the logo of FTX ‘featured prominently by the Mercedes AMG-Petronas F1 team, on both their cars and drivers.

FTX is thrilled to partner with the reigning Formula One World Champions and current team point leaders, Mercedes-AMG Petronas, to continue amplifying our position as the leading global cryptocurrency exchange.Sam Bankman-Fried | CEO & Founder of FTX

Moreover, Bankman-Fried praises Toto’s leadership skills. In addition to the ability to stay ahead of the competition in many aspects of the competition.

Under Toto’s leadership the entire Mercedes-AMG Petronas Formula One team has been focused on excellence. And they have leveraged innovation to help them become seven-time Constructors’ Champions. We look forward to watching Lewis Hamilton continue to challenge for his potential eighth Formula One World Drivers Championship title across the remainder of the 2021 season.Sam Bankman-Fried | CEO & Founder of FTX

Mercedes-AMG Petronas revealed on Thursday that the FTX partnership will be part of a long-term deal. For now, all we know is that the Formula 1 team will feature the FTX logo on its uniforms and cars. Consequently, Mercedes F1 will display the FTX logo publicly already from tomorrow, during the Russian Grand Prix qualifiers.

Additionally, FTX will also have unique access privileges at the Mercedes-AMG Petronas F1 team. Or as the official announcement by FTX says:

FTX will also have access to Mercedes-AMG Petronas Formula One team members. Including drivers Lewis Hamilton and Valtteri Bottas. That is to further expand the reach of the FTX brand to Formula One’s global fan base through marketing initiatives.FTX Official Statement
 The Automotive Industry Is Part of the NFT Craze

The news about Mercedes and the leap into non-fungible tokens are just a small part of the ongoing NFT demand throughout the globe. Everyone seems to want a piece of the tokens. And consequently, the automotive industry is certainly no exception.

In fact, several big names such as Motor Team Mclaren and Porsche are already partners with NFT operators. NASCAR also endorses crypto on their uniforms and cars. In fact, NASCAR drivers even ask to receive part of their payments in cryptocurrencies.

For now, we can only wait to see whether this collaboration will produce the long-awaited Mercedes tea, Formula 1 NFTs. Something that a lot of Mercedes fans are waiting impatiently.




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