Kevin Durant Joins Coinbase As Brand Ambassador

2021-12-17 00:30:01
Durant Joins The Coinbase Team

Kevin Durant, a player for NBA franchise Brooklyn Nets, and one of the best basketball players in history,  becomes the brand ambassador for Coinbase.

This new venture will see Kevin Durant become the ‘face of the brand’, says the manager of Durant, Rich Kleiman.

Considering that Kevin Durant has a surprisingly small number of endorsement deals, Coinbase is quite pleased to be able to net one of the biggest stars in the sport.

And according to Rich Kleiman, this selective approach when it comes to brand deals is not by accident.

Kevin does very, very few brand deals and that was by design.Rich Kleiman | Manager - Kevin Durant

Furthermore, the manager reveals that Coinbase represents a new challenge, and consequently the first such venture for Durant.

He further states that it is due to the rapid integration of crypto in pretty much all parts of the business world, that the deal with Coinbase seems like the right choice for them.

They’re this new model of a brand partner for us, where they do integrate in all different parts of our business.Rich Kleiman | Manager - Kevin Durant
Interest In Business

However, this is not the first time that Kevin Durant deals with Coinbase. In fact, back in 2017, the basketball player and his investment fund (Thirty-Five Ventures) invested the crypto exchange. Consequently, becoming part of the $100m funding round for the same year.

Moreover, the basketball player also invested in NFT marketplace Opensea as well. When giving an interview for Bloomberg, Durant revealed that the reason for such smart investments is due to his personal interest in business and finance.

Even when I was younger, I was always curious about the business side of things and always trying to learn from the people I’ve gotten to meet along the way. Basketball was always number one for me, but it was clear that there was a lot more that I could accomplish if I had the right team around me.Kevin Durant | Basketball Player - Brooklyn Nets

Kevin Durant becoming the brand ambassador of Coinbase is just a small speck of the recent deals between crypto companies and sports teams.

One of the most recent deals was the sponsorship venture between NBA team Golden State Warriors and one of the leading crypto exchanges, FTX.

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