Kevin Durant, a player for NBA franchise Brooklyn Nets, and one of the best basketball players in history, becomes the brand ambassador for Coinbase.
This new venture will see Kevin Durant become the ‘face of the brand’, says the manager of Durant, Rich Kleiman.
Considering that Kevin Durant has a surprisingly small number of endorsement deals, Coinbase is quite pleased to be able to net one of the biggest stars in the sport.
And according to Rich Kleiman, this selective approach when it comes to brand deals is not by accident.
Furthermore, the manager reveals that Coinbase represents a new challenge, and consequently the first such venture for Durant.
He further states that it is due to the rapid integration of crypto in pretty much all parts of the business world, that the deal with Coinbase seems like the right choice for them.
However, this is not the first time that Kevin Durant deals with Coinbase. In fact, back in 2017, the basketball player and his investment fund (Thirty-Five Ventures) invested the crypto exchange. Consequently, becoming part of the $100m funding round for the same year.
Moreover, the basketball player also invested in NFT marketplace Opensea as well. When giving an interview for Bloomberg, Durant revealed that the reason for such smart investments is due to his personal interest in business and finance.
Kevin Durant becoming the brand ambassador of Coinbase is just a small speck of the recent deals between crypto companies and sports teams.
One of the most recent deals was the sponsorship venture between NBA team Golden State Warriors and one of the leading crypto exchanges, FTX.
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