FTX Signs A Partnership Deal With The Owner Of Washington Wizards

2021-12-20 23:30:13
FTX & Monumental

One of the biggest crypto exchanges in the world, FTX, strikes a partnership with the owner of the NBA team, the Washington Wizards.

In particular, FTX partners with Monumental Sports & Entertainment, a multi-sport enterprise that owns two additional major sports teams as well.

One is the NHL franchise Washington Capitals, while the other is the WNBA team, the Washington Mystics.

As a result of this cooperation, FTX will feature on every in-arena TV network. Moreover, the crypto exchange will receive the rights to Monumental’s upcoming NFTs collection as well.

In fact, Monumental Sports & Entertainment already launched their first NFTs collection back in July.

Back then, the tokens were specifically for the Washington Wizards and Washington Capitals, and they went on sale on the OpenSea marketplace.

Additionally, the CEO of Monumental, Ted Leonsis, is also one of the earliest investors in Dapper Labs, NBA Top Shot. Which it is safe to say, is having a quite successful year, revenue-wise.

Interestingly, in 2019, the CEO blasted bitcoin, calling it a ‘shadow economy. Today, only 2 years later, the CEO of Monumental wants to be known as the ‘trailblazer’ of NFT technology.

He even serves as the chairman of the blockchain advisory committee of the NBA.

We want to be the trailblazers here and bring people along with us.Ted Leonsis | CEO - Monumental
FTX On The Roll

All in all, FTX is constantly in the news with another major partnership, and this one with the owner of the Washington Wizards is no exception to the case.

For example, it is already partnered with the Miami Heat, in a deal that is worth $135 million.

Last week, FTX signed a partnership deal with the NBA team Golden State Warriors. This will see the FTX logo featured on both the Warriors jerseys and their G-league team, the Cruz Warrior’s jerseys.

Same with the F1 champion team, Mercedes AMG-Petronas. According to representatives from Mercedes, this is a long-term partnership deal, that will ‘span multiple race seasons’.

It remains to see what is next for FTX, partnerships wise. Considering how frequently this crypto exchange makes new friends in the past year.

However, one thing is certain. This type of aggressive expansion definitely puts FTX on the map.

 

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