Binance Signs With AFA

The leading crypto exchange in the world by trading volume, Binance signs a partnership deal with the national soccer team of Argentina (AFA). In addition, Binance will also serve as the naming sponsor of  Argentine first-tier soccer league for the next five years.

Binance revealed the news about partnering with the Argentine Football Association (AFA) on Monday. According to the crypto exchange, they consider the deal with the former double World champion as a privilege.

Moreover, Binance also praised the opportunity to be a sponsor of the national team of Lionel Messi. And considering Messi’s reputation and millions of fans worldwide, Binance is definitely lucky to be part of the AFA partners list.

As per the words of Maximilliano Hinz, Director of Binance Latin America, the goal is for Binance to increase its presence in Latin America. Moreover, it is an excellent opportunity to gain a lot of soccer fans around the world, and continue to raise awareness for blockchain as well.

Everyone Wins

Consequently, just as Binance, the Argentine Football Federation is quite happy with the latest partnership with a leading crypto-exchange such as Binance. And that this deal will definitely have a positive impact on the finances of AFA.

Moreover, according to Leonardo Petersen, the commercial and marketing manager of AFA, the partnership with Binance will also open the door for the national soccer team of Argentina towards digital and crypto assets as well.

This is the second soccer related venture for Binance in the past year. More specifically, the first one is when the crypto exchange signed an endorsement deal with ex FC Barcelona legend Andres Iniesta.

Whatever the case, thanks to deal with one of the best national soccer teams in the world,  Binance will definitely gain a lot of new customers from Latin America.